More About Adam?

Overview

I create playful, engaging, award-winning visuals; and custom-build smart design systems and productivity tools to enable full design teams to become up to two times more efficient.

I employ empathy and curiosity when leading design teams, advocating for design, and representing and defending the interests of users/customers.

Background

Based in Sydney (plus a recent 3-year Melbourne experiment), I offer over 14 years’ broad design experience (across web, print, product and packaging), with a background in 3D modelling and animation, chalk drawing and painting. And interests in partner dance (swing, ballroom); aerial silks; film and story structure; research into play, flow, vulnerability, and emotions; burgers and doughnuts; Lego; linguistics; psychology; philosophy and mythology. A stickler for correct grammar, and aquirer of trivia.

Services / Specialities

  • Design Ops (creating tools and systems for design teams)

  • Branding (visual identities)

  • Design for print, package, web or app, in service of clear communication

  • Custom font/typeface design

  • Character Illustration

Personal Philosophies

  • Work smarter, not harder

  • Good design is invisible

  • If everything stands out, nothing does

  • Leadership is stewardship